Marketing
Are your customers reading your newsletters?
We are often asked by clients and non clients how to get more people to open their e-brochure or newsletter. The conversation normally sounds something like this. John Doe: How can we get more people to open our promotional newsletter. Us: What are your current opening rates? John Doe: I don’t know but we…
Read MoreIncreasing the effectiveness of your email campaign
Choosing to run an email marketing campaign is only half the job done. You should constantly direct some amount of effort in increasing the effectiveness of your venture. One of the major aspects is quality. Consider and plan what you want to let your customers know. Avoid typographic and formatting errors. Think from the customers’…
Read MoreThe 6 secrets of a great email campaign
The time has come and you are thinking about investing in email marketing or starting up a monthly email newsletter. Before you start, it is essential that you understand the key elements of a successful email marketing campaign. The main aim of every campaign is to get as many emails opened and as many links…
Read MoreWhy Email Marketing Works
With the rise of blogs, RSS feeds and social networking sites, the novelty of email marketing seems to be wearing off. However, its effectiveness is beyond doubt. Statistics show a high conversion rate. Here are a few reasons behind the effectiveness of email marketing. Targeting specific customer base You can clearly identify a customer base…
Read MoreCreative Ways to Drive Traffic to Your Site
Now that you have a website, don’t think you can sit back and wait for people just to find it! You need to get pro-active and implement a strategy to drive targeted traffic to your site. But how do you do that? Create as many back links to your website as possible. Take a look…
Read MoreEmail Marketing – Does it Still Work?
Does your business make use of email marketing? If not, you really should consider adding an HTML newsletter to your marketing communications strategy. Here’s why: Keeps your brand top-of-mind and reminds customers who you are, what you’re about and what you offer Provides an opportunity to start a dialogue with your customers Encourages word-of-mouth advertising…
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