Now that you have a website, don’t think you can sit back and wait for people just to find it! You need to get pro-active and implement a strategy to drive targeted traffic to your site. But how do you do that? Create as many back links to your website as possible. Take a look at these ideas:

• Add fresh content to your website on a regular and consistent basis to keep both search engines and returning visitors happy
• Get blogging about who you are, what you do and what you stand for. Blog about stuff which genuinely resonates with your customers and they’ll be quick to share that content on social media sites
• Try vlogging (video blogging) as well – post a video about your products and services on YouTube
• Send out a regular HTML newsletter, with embedded links to your website
• Create social media profiles for your business on all the major social networking sites – post info about new products, services, awards and company news
• Don’t forget to punt your website in offline marketing channels, as well – feature your website address on all promotional, marketing and advertising material.