With the rise of blogs, RSS feeds and social networking sites, the novelty of email marketing seems to be wearing off. However, its effectiveness is beyond doubt. Statistics show a high conversion rate. Here are a few reasons behind the effectiveness of email marketing.

Targeting specific customer base

You can clearly identify a customer base who will be interested in what you are selling. Studies have shown that there has been a conversion of more than R300 for every Rand that you spend on email marketing.

Data driven

You can highlight all the advantages and let the customers see what they are looking for. Assure them of quality and excellent service.

Achieve direct sales

A link can be provided in the email which redirects the customer to your sales portal. More often than not, a customer clicks on the link with the intention of buying something

Recommendations and a trust base

Once a customer has bought whatever you have to offer and is satisfied with it, it creates an element of trust. There is also a chance of getting recommended to friends and colleagues.

All these reasons make email marketing a proven and reliable method of marketing your business.