The time has come and you are thinking about investing in email marketing or starting up a monthly email newsletter. Before you start, it is essential that you understand the key elements of a successful email marketing campaign. The main aim of every campaign is to get as many emails opened and as many links clicked as possible. These key points will help you do just that.

1: Permission

The first step before embarking on any type of email campaign is getting permission to send information/emails to the addresses in your database. Spam is defined as any unsolicited email that is sent to individuals or bulk mailing lists without their consent.

2: Relevance

If you want to keep your customers interested, you have to give them valuable and relevant information that they want to receive. The information that you send out should be in keeping with the field of your business and should add value to the reader. Most people don’t want to know that you stubbed your toe on the weekend – it isn’t that they don’t like you, they are just busy and their time is precious.

3: Timing

Don’t be afraid to experiment. Test different days and times of day for sending. This will help you determine when your target market is more receptive to your campaigns. The content of your emails and the industry you are targeting will also determine the response to your campaigns. Knowing your industry is vital.

4: Content

As always, Good Content is King and the core ingredient of every successful email campaign. It is import to ensure that your content provides valuable information to an appropriate market in a language and style they will understand.

5: Design

Unfortunately, many businesses undervalue the importance of good design in an email campaign. A badly designed html email can seriously damage your professional profile. You should always utilise the opportunity to increase your brand awareness and cement your corporate image through the professional design of your email campaign.

6: Sending

Make sure that you always send your bulk email using a proper bulk email service. Sending your campaigns via Outlook or your usual mail client will only result in many of the mails ending up trapped in junkmail or spam boxes and you may be flagged as a spammer and put your domain in jeopardy.

If you want more information or have any questions about sending out bulk emails to your customers give us a call or email us we look forward to helping you stay in contact with your customers.