Posts by Werner Van Dyk
3 Reasons why you should consider revamping your website.
If you’re wondering whether you need to renovate your website, chances are you probably should. I mean … if you aren’t happy with it, you’re not going to promote it. Top 3 Reasons to re design your old website Reason #3: Your competition What does your competition’s website look like? Can you improve on anything they…
Read MoreHow to get Google to index your blog fast
Now that your new blog is up, you probably want lots of folks to to read it … hey?
Read MoreHow to move from Blogger to WordPress in 4 easy steps.
Tired of being limited by your blogging platform? Want to own your blog for real? Move to a self hosted WordPress blog. Its easy, safe and not nearly as complicated as you think
Read MoreHow to optimize your images and speed up your website
Be careful, large images can slow down your website or blog. A slow loading website could cause a potential customer (subscriber) to leave without reading your post. Luckily, there are lots of free tools and plugins you can use to help keep your pages loading as fast as possible. Where possible try and use JPG images. JPGs tend to…
Read MoreBlogging mistakes that waste your reader’s time: You don’t show your personality
Don’t waste your audience’s time. Here’s 3 things you can do today to make your blog more successful and attract more visitors.
Read MoreHow Search Engines Work
A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a specialist in web pages, images, information and other types of…
Read MoreAre your customers reading your newsletters?
We are often asked by clients and non clients how to get more people to open their e-brochure or newsletter. The conversation normally sounds something like this. John Doe: How can we get more people to open our promotional newsletter. Us: What are your current opening rates? John Doe: I don’t know but we…
Read MoreKeywords, quality vs quantity
Finding keywords for your website can be a difficult process and often its the “easy” keywords that are almost impossible to rank well for. In other words; if you sell swimming pools its not hard to consider “swimming pool” as a keyword to optimize your website for. Problem is “swimming pools” is a very generic…
Read MoreOptimizing Your Website Content
On page search engine optimization involves optimizing your website’s content in order to give your website a better chance of ranking higher in search results. But what does “optimizing” mean and how is it done? No, no magic involved just plain old research and elbow grease, but before we look into how to optimize your…
Read MoreAre you investing in your own website?
The Internet Society is a trusted independent source of leadership for Internet policy, technology standards, and future development. In a recent survey, more than 10,000 people in 20 countries were asked about their attitudes towards the Internet and their behaviour online. Some of their key findings revealed that a whopping 96% of people access the…
Read MoreIncreasing the effectiveness of your email campaign
Choosing to run an email marketing campaign is only half the job done. You should constantly direct some amount of effort in increasing the effectiveness of your venture. One of the major aspects is quality. Consider and plan what you want to let your customers know. Avoid typographic and formatting errors. Think from the customers’…
Read MoreThe 6 secrets of a great email campaign
The time has come and you are thinking about investing in email marketing or starting up a monthly email newsletter. Before you start, it is essential that you understand the key elements of a successful email marketing campaign. The main aim of every campaign is to get as many emails opened and as many links…
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