Does your business make use of email marketing? If not, you really should consider adding an HTML newsletter to your marketing communications strategy. Here’s why:

• Keeps your brand top-of-mind and reminds customers who you are, what you’re about and what you offer
• Provides an opportunity to start a dialogue with your customers
• Encourages word-of-mouth advertising (when those in your database forward your newsletter on to their own contacts
• Provides an opportunity to reach more potential customers (when those who’ve received your newsletter from a friend sign up to it themselves, thereby growing your database)
• Drives targeted traffic to your website (by means of links within your newsletter)
• Encourages people to share content via social media (by means of social media sharing buttons within your newsletter)
• It’s a cost-effective way to broadcast your message to existing customers and prospects (Check out Tikimail’s Pay-as-You-Go options)
• It’s measurable – you can track your campaigns to see how they’ve performed (how many people have opened your mail, how many click-throughs were generated, who shared content via social media etc.).