Way back in 1996, Bill Gates coined the phrase content is king and it still rings true today; in fact, more so than ever. Publishing new articles to your website is one of the very best things you can do to boost your website.  Here’s why:

• Search engine optimised (SEO) articles are a great way to make sure that you are working your targeted keywords, that is, the words people enter in a search engine when they’re making a query
• Fresh SEO articles give you an opportunity to work new and different targeted keywords
• The more often you publish fresh content to your website, the more often the search engine spiders will index your website
• Fresh content gives your audience a reason to make return visits to your website.

Remember, content doesn’t only need to be fresh. It also needs to be good quality – that is, well-written, interesting and genuinely useful to your target audience. Contact us to learn more about why content is good for your website.

Image by Dmitry Baranovskiy