Social Media is undoubtedly one of the biggest growth sectors of the past couple of years, but is it really that important? Does creating a following on Facebook or Twitter REALLY influence the bottom line?

The guys over at KISSmetrics sifted through the data and created this easy to understand infographic that spells out the importance of building and growing a fan base as well as a couple of tips on how to do this.

In a nutshell, yes! You really need a fan base 🙂

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Source: The Importance Of A Fan Base Infographic